Social Media

After public media had federal funding cuts, Illinois Public Media ramped up fundraising and community outreach to help fill the gap. I conducted research on how other public media stations were responding to the elimination of federal funding and produced short-form social media videos informing the audience about public media's function in society.

I Know Newborns is a small business out of New Jersey owned by a NICU nurse. She is a parent coach and educator for new parents, especially those who have had a NICU stay. One of her biggest goals is to dispel healthcare disparities for Black and Brown parents and their newborns through education and advocacy. I created social media graphics and reels for Instagram in May-August 2024.

Something Sweet is a candy store in downtown Antioch, Illinois, that I have worked at since I was 16 years old. In the summer of 2024, I took on the project of reutilizing the Instagram account that was created by previous owners, as well as revamping the website to add a storefront. I used both the website and social media accounts to promote products, deals, and events to the town.